“Fitch” This! A Brilliant Response To A&F’s Snotty New Campaign

I’ve reluctantly bought Abercrombie & Fitch gear for my twins when I could find it on sale, but those days are OVER.




In case you missed it, the Abercrombie & Fitch CEO Mike Jeffries doesn’t want “not so cool” kids or women who wear size large to wear his company’s clothes.


Can you be any more of a creep, Mike Jeffries?

af jefferies

Anyway, Greg Karber has come up with a brilliant solution: he combed LA’s Goodwill stores (in what he called the “douchebag aisle”) to find A&F clothing, then took it down to Skid Row to dress the homeless.  Click here to watch the video.  It’s wonderful.  I am currently gathering all the twin’s A&F gear to do the same.  Greg calls it “Fitching.”  I think I love him.



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